Case Study

Social Media Marketing

Case 1

Project Summary

This brand wanted to increase sales of their online store using social media.

 

They chose a custom package from Creativeguns, which included organic content development and a strategic paid advertising campaign. 

 

A social media specialist from Creativeguns helped their online store create 15 posts per week for their Facebook and Pinterest pages while monitoring post engagements on the channel.

The Strategy

Brand Awareness / Website Traffic Campaigns:

The purpose of these campaigns was to spread awareness of the available products and promotions while driving traffic to the website. The ads were targeted specifically to those who would be interested in the brand and segment it based on each specific target group.

Remarketing Dynamic Conversion Ads for Sales:

An intentional and thought-out remarketing strategy was put into place for retargeting people who had added to cart or viewed a product but didn’t purchase. Thrive implemented a dynamic product catalogue to retarget people with the exact product a person viewed or added to the cart.

In addition to these posts and campaigns, we also systematically reviewed all comments and interactions on the company’s Facebook profile while responding to all questions and continuing conversations initiated by followers.

PAID ADVERTISING CAMPAIGN RESULTS:

 

Brand Awareness Campaigns:


These strategically-targeted ads generate brand awareness through website clicks and impressions. Content reach, post engagement, and website traffic continue to improve steadily each month.

Website Purchase Conversion Campaigns:


Prior to working with us, this Northline Express wasn’t running any Facebook marketing campaigns. We started with testing the first month. We were able to scale up the ad spend  in the second month. We spent about $8,000 in ad spend and were able to produce over 170k in revenue with a 28-day click/28-day view attribution window.

Proven Results

 

2 months of paid advertising with us & a total spend of ~ $8,000 produced:

    • 17,864 link clicks
    • $0.47 CPC (cost per link click)
    • 20.53 purchase ROAS (return on ad spend)
    • 742 website purchases at $11.42 cost-per-website purchase
    • $173,990.30 purchases conversion value
    • Website purchases conversion value: $143,319.32

link clicks

website purchases

CPC

%

Online Leads

Case 2

Project Summary

The real estate agency’s goal was to attain more qualified leads for buying and renting within different communities. They wanted to establish a reputation of excellence, updated homes, customer service, and affordability to match prices or be below similar properties in the area.

Action

Creativeguns took the real estate agency’s goals to heart and developed a strategic advertising campaign designed to meet and exceed the client’s goals of acquiring qualified leads. The campaigns were organized through the strategic development of moving potential customers through the marketing funnel, from brand awareness to conversions.

Additionally, our team was able to integrate the real estate agency’s CRM to the Facebook Leads tool with one of Facebook’s many lead ad integrations. This allows the leads to funnel directly to the appropriate salesperson to follow up in a timely manner, and track the leads through the sales/rental process. Thus maintaining excellent customer service and allowing the team to track conversions.

Proven Results

Within just 22 days, the real estate agency acquired 43 qualified leads at just $5.95 cost per action and 4.11% CTR and a $0.48 CPC.

Qualified Leads in 22 days

Conversion Rate

CTR

CPC

Get In Touch

11/437, Lalita Park, Laxmi Nagar,

Delhi, India-110092

(+91) 860 284 7232
priyadarshi@creativeguns.in