THE CLIENT is one of the leading manufacturers of diverse types of cooling towers across India and other countries since 2000. They are experts in design, testing, supply, and service of evaporation cooling tower, dry cooling tower, timber cooling tower and natural cooling towers. They aim to provide quality cooling towers at cost-effective pricing; with ISO 9001:2008, 14001 certifications.They continually expand their competency by investing in their research and development.
Being a cooling tower manufacturing company, ClassicCoolingTowers can get more traffic from the industries across India and other countries. To gain customer traffic, our strategy is to find any drawbacks that affect their web page ranking. With the analysis of the website, we found that it suffers from low traffic and the targeted keywords are not positioned on the first page. Their services web page was not ranked on the search engines for the main keywords and local search rankings were not optimized.
We began the process with website analysis, keyword research, on-page optimization, content enhancement, and backlinking and SEO audit.
During the site analysis stage, we identified the website ranking for the targeted keywords. To improve the search rankings, we conducted keyword research and came up with new keywords for the different types of cooling towers using Google keyword planner and analytics tools. The new keywords were promptly used in web pages to enhance the page rankings. As site speed played a major role in page ranking, we optimized the website responsiveness to increase the website speed.
We removed the web page redirects, unused links and optimized the landing page. To improve the website visitors, we created a keyword-based title, description, HI tags, canonical tags, and image tags. In order to increase the local search traffic, we created the Google business page with precise contact address, phone number, business timings, customer reviews and email.
Link building plays an important role in improving the web page ranking; we created quality backlinks through Social bookmarking, classified submission, article submission, forum posting and blog commenting.
80% increase in local search ranking
80% increase in website visitors
50% increase in organic search ranking
The Client is one of India’s top manufacturers and distributors of quality garments in Tirupur, India.
The main objective of the client is to drive traffic to the website by improving the website search ranking. As the target audiences belong from business families interested in garment import, we organize a visit at eastmanexports.com with keyword optimization and link building techniques.
Targeting the right audience is the biggest challenge for improving the conversions of Eastman Exports and reducing their bounce rate.
By analyzing the website, we framed the sound SEO strategy that aims to bring more visitors to the website. Our first step is to introduce Google analytics and a webmaster tool on the website to obtain the keyword suggestions. We analyzed their potential competitors to identify new opportunities and trends in the industry.
We built a top industry-specific keywords research based on the geographic region and included specific Meta title, keywords and Meta description into the website. To improve their search ranking, we removed the 404 redirects and optimized their website speed. We included XML sitemap, robot.txt and enhanced the canonical tag, alt tag, image tags and H1 tags.
As backlinks play a major role in website ranking and reputation, we created quality backlinks through the business listing, bookmarking, directory submission, manual submission to top search engines, Dmoz submission, registration in yellow page and Google map submission to drive location-based results.
40% increase in conversion
70% reduction in bounce rate
50% increase in page visitors
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