Social media marketing! Most companies have realized the importance of social media marketing and the many opportunities and benefits it brings to marketers. You’ve seen first-hand how social media can drive sales, build customer relationships, build brand awareness, and improve business credibility and overall reputation. All this cannot be achieved overnight, a complete social media strategy is required, but let’s take a step back to realize the importance of the person who builds these strategies, Social Media Manager.
Why Social Media Manager? Unfortunately, for a business owner, time is short and efforts can often go too far. Balancing countless work tasks, adding social media to the mix can seem daunting or nearly impossible to maintain. Therefore, the importance of the social media manager becomes much more significant. Hiring a dedicated and committed social media manager to manage social media marketing activities not only allows employers to direct their attention to general administration and other important tasks but also allows a strong focus on a vital component to any business. A Social Media Manager is an integral part of any online marketing strategy. They understand the way people think, act and behave because consumers are at the heart of social media and by developing strong relationships with them, you increase leads and sales.
Keeping up with today’s changes requires a subject matter expert to be vigilant to ensure that the brands they work for are continually successful on social media platforms. It’s great to have an existing employee who may be working on other tasks within the company, contributing to the efforts of social media. However, it is much better to hire a social media manager to help manage, maintain, and run social media campaigns and provide a better return on your spending and investment.
1. Promotion and advertising
It is one thing to ensure an active presence on a variety of social networks like Facebook, Instagram, and Twitter. However, to grow and further promote your valuable content, advertising may be required. Facebook, for example, requires a high financial expense through advertising to get even hundreds and thousands of impressions. However, when done correctly, the results can be very rewarding. Instagram, on the other hand, doesn’t require a costly investment to generate a great following and high levels of engagement. It is often up to a social media administrator to decide which social media platforms can be profitable, where to advertise, and what the budget will be.
2. Analyze and measure the effectiveness of the social media strategy
Social media administrators are required to record cumulative data for each and every post made from each social media network. Although excessive, the information forms the basis for analyzing the effectiveness of the strategies used. Data must be reported and monitored frequently. Commonly monitored metrics include: .Followers, Number of publications, Prints, Commitments, Traffic, Guides, Customers, etc.
3. Media is always changing
A social media administrator can track any algorithm changes and new trends within the platform, but can also tailor their strategy and content based on the latest updates. A social media administrator can see what changes are happening or will occur soon, and be nimble, so you can go back to the drawing board with your customers and change campaign objectives and content to provide continued success with respect to your goals.
4. Social media strategy
Social media is not a tactic of setting it and forgetting it. In many ways, this approach can do more harm than good. Your social media manager will be able to include your campaigns in all other campaigns you are working on.
The social media manager will also be able to assess what your top goals are for the year and translate them into social media content and campaigns.
Speaking of content, a social media manager will not only craft the strategy, taking into account other marketing efforts but will also develop a social media calendar that they should share with you monthly about the paid and organic campaigns they plan to run on your behalf.
5. Protect your reputation and help your clients
Social media administrators are constantly on high alert for every message, review, and comment that occurs within social media regarding a brand.
Not only do they have the right triage process, but they also know how to behave on the platform, representing the brand. It is vital that the social media manager develop not only the correct brand voice and language within social media, but also work with others within the company, such as customer service and public relations so that plans and contingencies are implemented long before a social event. A media crisis occurs.