No matter what your industry is or the products and services you offer, digital marketing trends cannot be ignored. Not so long ago, businesses needed little more than a website and Facebook page, but now, the digital landscape is evolving so fast that it’s hard to keep up. For now, there aren’t many successful companies that don’t have an online presence. In 2020, new technologies and tools will come to light, forcing marketers to adapt to keep their organizations on top. After all, digital Darwinism is a relentless reality. If you don’t adapt, you will surely be left behind.
1. Facebook may be peaking.
According to Forbes, 41% of its users are over 65 years old. While having no issues, it’s clear that Facebook is losing ground with younger demographics, who tend to prefer the more visual and interactive experiences offered by Instagram, Snapchat, and rising star TikTok. After the 2018 data breach scandal, Facebook has lost significant credibility, and many people are frustrated and resentful with the proliferation of fake news, political propaganda, and cyberbullying on the platform. It is essential that future digital marketing specialists really see who their target market may be because Facebook may be very unsuitable for some campaigns, especially as the downward trend continues with younger people. Facebook remains massive, and many Americans continue to check it out. Still, marketers should be more cautious of the people they are trying to connect with and make sure their target audience is still on Facebook. Otherwise, you could be wasting your marketing budget, targeting the wrong social media platform.
2. Instagram is a Hit
Instagram’s meteoric rise has already seen a billion users pass, an impressive achievement. That means it is one of the fastest-growing social media platforms and, perhaps most importantly, much of its user base is the coveted youngest demographic, especially under 30. Facebook is losing much of that cohort. , due to its reputation as the social media platform for “older people”. Potential problem marketers need to be aware of is that Instagram recently decided to remove the Like from the platform. Many influencers have expressed concern about this move, and therefore businesses should closely monitor the impact this will have in 2020. While it could lead to an increase in content quality, many users may shy away from the platform. looking for metric vanity elsewhere.
3. Chatbots will dominate customer service
Chatbots are artificial intelligence (AI) software that acts as a virtual “janitor”, communicating with users and helping them complete their goals. Chatbots interact with humans naturally, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system gathers more information about data, AI learns more about customers, enabling it to offer a service that is continually improving. Throughout 2018 and 2019, chatbots became a regular role on Facebook, by the tens of thousands, for different tasks. Everything from providing weather reports to automating some basic customer service functions can be easily managed using sophisticated software. The bots allow users to get focused and personalized interactions without drawing too much from limited human resources. 80% of companies say they want to start using chatbots this year. When you consider the benefits, it is easy to understand why: 24-hour service ·Instant responses to customer inquiries. So with companies and customers interested in more engagement with chatbots, this is surely one of the fastest-growing digital marketing trends in 2020.
4. Video is essential
If your company is not yet using video marketing, you should participate this year. Text-based content simply cannot compete with the power of video, especially when it comes to selling products and services online.
In a mobile world, people watch more videos than ever, use smartphones to watch and share videos about everything, learn more about the brands and what they have to offer.
72% of companies believe that video content has improved their conversion rates. Video marketing is very attractive, especially if it is live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing. Whether it’s the new generation of influencers on social media or traditional sources like celebrities, athletes, and musicians, having a live feed with an influencer who directly interacts with comments is a huge draw for the public.
5. Good content
Content marketing remains an essential component of digital marketing, although there is a growing emphasis on the nuances of content. Quality will always matter, but there is now more emphasis on context and targeting. Google is developing a deeper and more sophisticated understanding of online content, so marketers need to think carefully about their target market and how they can better tailor content by 2020.
That said, Google is getting smarter and gives preference to current, deep, and accurate content that is closely aligned with the user’s intention. Businesses should keep this in mind when creating new content in 2020.
As you can see, things are moving fast in the world of digital marketing. In 2020, AI, video, voice search, and interactive content will be among the most prominent trends. This is not the time for a company to stop, as the younger consumers of demographics and technology want brands to connect with them in new and exciting ways that make the customer journey more enjoyable. Easy and more enjoyable.