Consumer confidence can be the key to the success of your brand. It’s harder to convince people to trust your brand, especially when you don’t listen to the needs of your audience. Here we show you how to build consumer confidence. Today it is not easy to gain the trust of consumers as a brand. Many mistakes and failed campaigns have created a level of mistrust that needs more effort to improve. However, it is not impossible to build trust with your consumers. All you need is a genuine interest in what your consumers expect of you. There are a few steps you can take to start building trust for your product, your brand, and your business. The main purchasing considerations seem to be:
- Quality ·
- Convenience ·
- Value ·
- Ingredients ·
- Brand trust
- Supply chains
Meanwhile, not many brands master the art of building trust. At least, consumers don’t feel like it, as only 34% of them feel like they can trust the brands they’re buying. Trust can help consumers move towards the full funnel of the brand, from awareness to sales, but also towards promotion and support. In other words, building trust can help a brand develop a long-term relationship with its consumers. A good way to start when you’re trying to build trust is to listen to your audience. More consumers are interested in seeing that brands make a difference or endorse social issues.
How can a brand win the trust of consumers?
1. Make a promise and keep your word
If you want your brand to stand out on social issues, you need to find a cause that can support and commit to this promise. There are many brands that were successful in focusing on big issues. The key to success, in this case, is to stay consistent while creating authentic messages.
2. Use trusted influencers to move forward
Sixty-three percent of respondents said they are more confident in what influencers say about brands than in what brands say about themselves. Influencers can help you get closer to your target audience as long as you choose the right people to work for. A relationship is very important when choosing an influencer, as you want to make sure that your audience trusts this person enough to pay attention to your content. In addition, an influencer’s beliefs should align with his brand, especially when his campaign has a message of social purpose. A good collaboration with influencers can have multiple benefits, from sales to building trust and also to increase the mentions your brand is making to increase awareness.
3. Engage different channels.
Influencers and peers can be a great starting point for building trust, but you should also embrace content in the next steps. You can combine your own, social, and paid media to facilitate the process of building trust and spreading your message. It is estimated that once people see your message through three different channels, their trust in it is strengthened.
How technology can facilitate brand confidence
When thinking about the three pillars that lead to brand confidence, it is helpful to think of practical steps that can help you drive your brand marketing strategy. A good way to improve the customer experience, the product experience but also the social impact is to start making the most of the technology that will help you provide better results. When it comes to customer experience, you can only improve brand confidence by practically helping your customers and providing excellent support. The use of technology, in this case, may involve the use of tools for CRM, customer service, and email marketing. The more time you spend improving your process, the better the results you will see. Additionally, a marketing strategy must invest in distribution tools that will complement the product experience to ensure that consumers know the value and benefits of a product. From creative branding to Market, technology can automate and also facilitate a faster process to increase brand confidence.
Last but not least, the use of technology can also contribute to a brand’s messages about social good. Brands on your side can invest in influencer marketing tools, for example, to discover the right people they should be working with. The process of analyzing your audience and identifying potential partnerships can significantly improve trust-building. Trust will be more important for brands that want to excel in a noisy world. As competition increases, product and experience are sometimes not enough to build trust for a long-term relationship. If you are interested in exploring the process of building trust to bring your brand closer to your consumers, you should consider: ·
1. Consumers care about the product, but also about the social problems that the brand supports. ·
2. Confidence is actually one of the key attributes in purchasing consideration People expect brands to deliver on their promises by taking action that makes a difference.