Content packaging and marketing is an approach that focuses on constantly creating and distributing content in a way that has a high degree of value and relevance. Content marketing is done to attract and retain a clearly defined audience that ultimately leads to profitable customer action. The objective continues to be to generate leads that pay economic benefits and at the same time generate brand loyalty with customers. Content is the backbone of the website and dictates brand personality, tonality, and financial effectiveness. Marketing content with the right focus and appeal will make your brand stand out from the rest and have a lasting persuasive effect on your audience. In the digital age, the ‘content’ of a website, blog, or mobile app is made up of text, audio (like a podcast or background music), audiovisual (like videos), graphics (like infographics like flowcharts, animations, photographs) and logo). The benefits of content marketing include muscle brand awareness. Not only would you see considerable buzz and visibility for your brand, but as a content marketer, you’ll also be able to establish a strong relationship with your target audience. Careful and insightful optimization of text and images on the website can lead to improved domain authority (DA) and recognition. Your credibility in the industry will increase closer to an expert level. This will open communication channels with your audience that will later improve their content, as the qualitative feedback will also be updated.
User generated content
According to a recent study, 85% of consumers find UGC more influential than brand content. 85% of consumers find UGC more influential than brand content. User-generated content not only appeals to consumers, it also enables you to create more content with less resources and time by leveraging your community for ideas and pieces. By 2020, you need to determine what inspires your audience to share content and how you can engage customers to create user-generated content.
Continuous video boost
Video is a critical part of every stage of the customer journey. Although people may not see a video with the intention to buy, they are open to discovery. Fundamentally, people prefer video to all other forms of content when they learn about new products and services. By 2020, consider how you can make video a part of your content marketing strategy. If you are intimidated by the possibility of creating a video, don’t do it. Depending on your brand and audience, DIY-style personal video may just be the content you need to connect with your audience.
Introducing engaging, voice-activated
Utility-oriented content to consumers opens up a whole new avenue for engagement. It’s an opportunity that avoids the expensive and often clumsy website, as well as the social media playing fields that increasingly require ad budgets to reach customers. In 2019, most of the voice-activated content we created for customers was based on information and help. As consumers become more comfortable with using smart speakers for more complex API-based interactions in 2020, layers of specificity and nuance will be added to what we’re doing with voice-activated content.
B2C behaviors continue to impact B2B expectations
B2C behaviors continue to impact B2B expectations. Even B2B decision making is greatly affected by the content of social media. Even B2B decision making is greatly affected by the content of social media. From social media to chatbots, augmented reality, mobile devices, and more, touchpoints traditionally considered B2C will be even more critical in B2B, considering the complexity of the B2B buying decision. By taking advantage of opportunities at these touchpoints, B2B brands will gain a competitive advantage.
Continuous proliferation of messaging applications
Messaging applications will continue to proliferate in 2020, which will include many aspects of “content”. The apps come with a ton of new opportunities (and challenges) for sellers. With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, consider how messaging apps will affect your content strategy and results with the rise of dark social media.
By 2022, there will be a projected 3.5B mobile augmented reality (AR) users worldwide and projected revenue close to $ 15B generated by AR ads on social media. What exactly is augmented reality? Augmented reality is the superposition of information in the real world, allowing users to see virtual elements or information while observing real things. If you’ve played around with Snapchat glasses to take a selfie or seen a science fiction movie where a soldier can see the information inside his visor, you have a general idea. The prevalence of RA in our lives will only increase from here. For smart sellers, there are already opportunities.
Other technologies, such as public relations strategies, address issues that really concern the audience. Update your website with articles or other literature that informs your audience about any collaboration or event that your brand has carried out. Also, keeping an inbound marketing schedule is a good way to do content marketing.